XR is revolutionizing the beauty industry by offering virtual try-ons, skincare diagnostics, and immersive training for professionals. AR apps allow customers to preview makeup and hair styles before committing, while VR is being used for hands-on beauty education, ensuring both customers and professionals can make informed decisions and enhance their skills. 
XR in Beauty & Wellness — Virtual Training for Real-World Skills
In the beauty world, learning by doing is key—but what if you could practice on a virtual model before ever holding scissors or a brush? XR is making that possible.
Practice Without Pressure
Virtual Reality platforms are emerging where students can simulate haircutting, coloring, or even facial treatments in 3D.
Brands like L’Oréal Professionnel have launched VR training programs that allow learners to explore product application and technique virtually, reducing stress and improving retention.
“We want students to be confident with our products before they touch a real client.”
— L’Oréal XR Education Initiative
With realistic head and hair models, beauty learners can repeat techniques endlessly—building muscle memory in a safe, no-risk setting.
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